The ground freezes in December.Your calendar shouldn't.
We fill spring build calendars for New Jersey outdoor living contractors — without buying a single lead.
The problem
A homeowner calls three companies. Two are on a jobsite with the phone in a truck. The job goes to whoever picked up.
Inquiries that become booked appointments
A typical contractor's inbound, by outcome
Jobs booked outside business hours
Homeowners sit down with the backyard problem after dinner, not at 10am.
Homeowners choosing among quotes
Figures from published home services research including the MIT / Harvard Business Review lead response study and the ServiceTitan Home Services Benchmark. The 100-inquiry breakdown is illustrative.
What we build
01 · Lead rescue
Every homeowner who asked for a price and went quiet, contacted again with a booking offer. It's the fastest revenue in your business and almost nobody works it.
Live in week one02 · Response engine
Tracked line, missed-call text-back, and a responder that handles calls, texts, forms and Google messages — nights and weekends included — then books the estimate.
Live within 21 days03 · Reputation and search
Google Business Profile rebuilt around your real service area, plus an automatic review request the day every job closes out.
Days 15 to 4504 · Proof and follow-up
Before-and-after films of your projects, wired into the follow-up sequence. When a homeowner holds three quotes and decides on trust alone, this is what separates yours.
Days 30 to 60The math
Everything in those four systems, priced the way you would have to buy it piece by piece.
Same eight jobs getting done, every month
The in-house version of the same job
How you pay
Once
$0 Build fee, charged at kickoffAll four systems installed, plus your first project shoot. Refunded in full if the response system is not live within 21 days.
Monthly
$0 Management, billed in advanceReplaces the eight line items above. No ad spend, no per-lead charge, cancel with thirty days' notice after the initial term.
Only when you get paid
5% On jobs the system brings you · min $1,500 · capped $5,000Invoiced only after the homeowner's deposit has cleared into your account. Never on referrals or repeat customers you brought yourself.
What one job does
What reaches your pocket after the fee
Build fee plus twelve months of retainer
Comparison prices are typical New Jersey market rates for each service bought separately and are shown for scale, not as quotes from named vendors. Job economics assume a $40,000 project at a 30% gross margin; your own figures will differ. All fees are confirmed in writing before anything is signed.
Who it's for
FAQ
A one-time build fee covers the system installation and your first project shoot. After that it's a monthly management fee. On projects the system brings you, there's a performance fee — billed only after you've received the customer's deposit.
Exact pricing depends on scope and is put in writing before anything is signed. No ad spend, no charge per lead.
The reactivation campaign runs first and can produce a booked estimate in week two. The response system is live within 21 days. The full build takes about sixty days, and search visibility compounds over three to six months.
About two hours in week one — one kickoff call and one screen-share to grant access — then fifteen minutes a week. You keep ownership of every account throughout.
Return leads the same business day, show up to your estimates, and tell us what closes. We handle the rest.
No. Run both for ninety days and cut the lead spend once this outproduces it. Asking you to cancel your only lead source on our word would put all the risk on you.
The system answers instantly and qualifies the enquiry — project type, timeline, address. Real conversations route to you or to us. Nothing sits in an unread text thread.
If the response system isn't live within 21 days of kickoff, the build fee is refunded in full. If we miss the 60-second response commitment on more than 5% of leads in a month, that month is free.
You keep everything — Google profile, domain, pages, footage, leads, reviews — plus the playbooks so your crew can keep it running. Nothing is held hostage.
I'll pull up your Google profile, your reviews, and your site, and show you exactly where jobs are slipping. 20 minute call, no obligation.
Prefer to talk now? Call or text +1 (973)-355-7026
Legal
Thawpoint LLC provides marketing and lead generation services to residential contractors, including lead capture and response automation, past-customer reactivation campaigns, Google Business Profile management, review generation, landing page development, and photography and video production. Services are delivered remotely and on site in New Jersey.
The build fee is charged once, at the start of an engagement. Monthly management is billed in advance on the same day each month. Performance fees, where they apply, are invoiced only after the client has received a deposit on a qualifying project. All fees are stated in the written service agreement before work begins. Payments are processed by card or bank transfer.
If the response system is not live and answering leads within twenty-one days of kickoff, the build fee is refunded in full. Where a monthly response commitment is missed by more than five percent of leads in a given month, that month's management fee is credited. Refunds are issued to the original payment method.
Engagements carry an initial minimum term stated in the service agreement. After that term, monthly management continues month to month and either party may cancel with thirty days' written notice. On cancellation, all accounts, assets, footage and data remain the property of the client.
Thawpoint LLC collects client business information and customer contact data solely to deliver the services described above. We do not sell client or customer data. Data is returned or deleted on request at the end of an engagement.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services, such as customer service or message delivery, is permitted solely for that purpose. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
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